| | Adult Swim aims for big splash among millennials with multi-platf
Adult Swim aims for big splash among millennials with multi-platform slate
| 14 May 2016
Adult Swim, the Turner division that is claimed to be US basic cable's leading home, has announced two new slates of programming in advance of the Turner Upfront 2016 presentation.
adult swim 14 May 2016The channel regards itself as having a unique approach to content development and having a voice that resonates with its audience. It believes that it has now not only crafted a robust and diverse slate for its top-rated cable network but also for its digital domain AdultSwim.com. As regards digital, Adult Swim has generated double-digit growth across multiple platforms and mobile gaming, including a +97% increase in *** and app usage.
The new Adult Swim slate will see returning original hits Rick and Morty, The Venture Bros and The Eric Andre Show to be joined by new on-air programming, including Robot Chicken: The Walking Dead Special; live-action series Million Dollar Extreme Presents: World Peace and Dream Corp, LLC from John Krasinski; a new comedy special from Brett Gelman; and the return of Genndy Tartakovsky's Samurai Jack. Adult Swim also continues its successful collaboration with creator Dan Harmon (Rick and Morty) on a new pilot project, Art Prison.
The company also says that it will be extending viewing hours beyond their linear programming through AdultSwim.com, following its fans across multiple platforms by introducing new original programming for streaming. A new slate of original content created by members of the Adult Swim staff now includes such weekday shows as Stupid Morning Bullshit, Williams Street Swap Shop, Call of Karaoke and Development Meeting. These shows join popular anime fan show Toonami: Pre-Flight and FishCenter.
“Adult Swim is a one of a kind destination that simply knows its audience,” said Christina Miller, president and general manager, Cartoon Network, Adult Swim and Boomerang. “[We] have always found new and interesting ways to produce and distribute content that can’t be found anywhere else.”
“Adult Swim has developed a relationship with millennials like no other media brand,” added Donna Speciale, president of Turner Ad Sales. “That connection is a key access point for advertisers who want to use an authentic voice across custom, branded content and partnerships rich with direct to fan experiences.”